隨著關鍵字廣告及自然排序最佳化愈來愈重要,網路上討論的網頁設計人也變得愈來愈多,這方面的網頁設計知識也慢慢普及,值得慶賀。
最近看到有其他網路上的網頁設計朋友在部落格提出 SEM 與 SEO 的網頁設計差別,個人對專業用詞、縮寫的網頁設計運用比較龜毛,所以SEO想說…
『SEM』並非等於付費關鍵字廣告
『SEM』全寫 Search Engine Marketing,是『搜尋引擎行銷』的網頁設計意思。所謂 SEM 其實涵蓋 排序最佳化 (SEO)、以及點閱付費的網頁設計關鍵字廣告 (Keyword Advertisement)。甚至,任何其它透過搜尋引擎所產生的網頁設計行銷活動,都可統稱為『SEM』。
SEO 其實不是 SEO
SEO 則當然是大家熟悉的網頁設計 『搜尋引擎最佳化』(Search Engine Optimization),不過,其實大家可能沒有思考過一個問題,為什麼不是 Search Engine Ranking Optimization 『搜尋引擎排序最佳化』而是『搜尋引擎最佳化』呢?
其實,SEO 本來是為了方便搜尋引擎正確搜尋的網頁設計一個網站製作規範,目的網頁設計是為了搜尋引擎的網頁設計方便正確搜尋,而非為了提升某一網站的網頁設計排名。不過,大概大家也沒有深刻的網頁設計思考過這個問題。反正全世界都習慣了,倒也無所謂。
Google AdWords: Keywords, Ad Writing and Landing Pages
In the last article we covered the basics of Google AdWords. In this one we ll touch on keyword research writing ads ad elements and landing pages. This is the second part of a four-part series....
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目前實用的網頁設計軟體有哪些
目前實用的網頁設計網頁設計軟體有哪些
Not all gas
Not all gas positions equipped for a rich refund reality the elated tariff of gasoline, wadding up at a wholesale belabour may resemble appealing. N
Landing Page Testing for Higher Profits - Online Workshop - October 28th - 12 P.M. EDT
Search Engine Strategies and Market Motive are teaming up for a new online workshop series. The next workshop will be an action-packed one on "Landing Page Testing for Higher Profits" hosted by SiteTuners.com CEO and author of Amazon's e-commerce bestseller "Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions" Tim Ash (yes me). This will be an interactive session with audience participation. If you would like additional information, please visit the event page.
Short summary:
Are you turning away your website visitors? Instead of guessing at your website visitor’s needs, you can ask them what they prefer. Landing page testing allows your visitors to design a more satisfying experience for themselves, and put more money in your pocket. Know what works -- no hand-waving or techie talk in this session.
Learn how to quickly diagnose potential conversion problems, test, and uncover better performing versions of your landing page.