Two health sites have merged in what many are saying will be a challenge to health search giant WebMD. The Revolution Health Network and Waterfront Media are joining forces to dominate the health space. Waterfront Media runs the Everyday Health Network.
AOL co-founder Steve Case, now CEO of Revolution Health said, "When we entered the health care market we knew one of the areas we wanted to focus on was using the Internet to empower consumers and give them more choice, control and convenience. The merger of Waterfront Media and Revolution Health Network builds on each company's complementary strengths to create a new industry powerhouse — thus enabling us to accelerate our efforts to reach the largest, most engaged audience and help people stay healthy, manage chronic disease and deal with serious illness."
What do you think about the merger? Can they take on WebMD? Give your predictions in the comments.
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WebMD CEO Fights Off Google Health Virus with SEO
h/t Reuters
All about web design, interaction design, UI and SEO.
Google CEO Calls Internet "Cesspool"
Google CEO Eric Schmidt must love controversy. In a speech to magazine executives Wednesday he called the internet "a cesspool", AdAge reported.
I don't know if that makes Google a sewerage company, but I think Schmidt should realize that many look at Google as their filter to the web. Employees like Matt Cutts spend all their time working on 'purifying' the results, to expect publishers to be the answer may not be the right approach.
Criticizing opponents to the Yahoo-Google ad deal may not be a smart move given the recent drop in value of the once "golden child" of the web. Schmidt challenged "if you are going to criticize us, criticize us properly." Claiming ad prices would not increase under the Google Yahoo ad deal.
Schmidt displayed a certain amount of callous aloofness when he avoided questions about how publishers could improve their ranking with Google.
""We don't actually want you to be successful," he said. The company's algorithms are trying to find the most relevant search results, after all, not the sites that best game the system. "The fundamental way to increase your rank is to increase your relevance," he added" AdAge reported.
If you call the web a cesspool but do not offer insights to quality content providers who pay money to provide professional journalism I don't think you are serious about cleaning it up, so much as taunting an economically challenged industry.