Online marketing company AdEx has announced the acquisition of Bay Harbor, an online lead generation firm. Bay Harbor uses a proprietary software platform to perform behavioral targeting which identifies marketers' best prospects in several financial services and other consumer interest segments.
"Bay Harbor's lead generation platform allows us to capitalize on the ever-growing online financial services sector," said Scott Rewick, Chief Executive Officer of AdEx Media. "This acquisition is synergistic with our existing business and will further enable us to meet the needs of our large customer base of advertisers, publishers, distributors, online retailers and consumers."
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Is Your Site Browser-Ready for the Holidays?
Does your site maintain its usability across many browsers? If not, you could end up leaving money on the table this holiday season. Browsers such as Firefox, Chrome, and Safari (which comes standard on Macs) now make up about 30% of the browser market. Firefox alone enjoys 20% of the overall market share.
Matt Poepsel, vice president of Gomez, Inc., whose services test and monitor the performance of websites says that the increase of non-Internet Explorer browsers could cause some e-tailers grief.
"This year more than ever, websites can look and function differently from one browser to another. Online retailers can no longer assume that all shoppers are using Internet Explorer. They must ensure their sites look good and work well across a wide range of browsers - or risk frustrating customers and losing the sale."