YouTube Attracts 100 Million U.S. Online Video Viewers in October 2008
The Rachel Maddow Show on MSNBC discusses some under reported "Holy Mackerel" stories each evening. Well, I'd like to share a "Holy Mackerel" story from SES Chicago 2008.
I'm one of the speakers at the Video Search Engine Optimization session on Wednesday, Dec. 10, from 12:45 to 2:00 p.m. And tonight, I did a double-check to see if there was any last-minute news about online video that I should be aware of before tomorrow's panel.
And I read this: "YouTube Attracts 100 Million U.S. Online Video Viewers in October 2008." Holy Mackerel!
Here are the details: According to comScore Video Metrix, more than 147 million U.S. Internet users watched an average of 92 videos per viewer in October. Google Sites attracted a record 100 million online video viewers, or more than two out of every three Internet users who watched video during the month. This means that Google Sites once again ranked as the top U.S. video property with nearly 5.4 billion videos viewed, with YouTube.com accounting for more than 98% of all videos viewed at the property.
Specifically, 99.5 million viewers watched 5.3 billion videos on YouTube.com (53.2 videos per viewer).
But, YouTube isn't a video search engine. It is a video sharing site. Which means that YouTube doesn't crawl the videos on your website. You need to upload your videos to YouTube in order for them to be found when someone conducts a "YouTube Search."
Fortunately, I have a YouTube case study to present at tomorrow's session. It's a follow-on story that I shared at SES San Jose on a similar panel. Li Evans of KeyRelevance interviewed me after that session a couple of months ago. So, you can see that this "Holy Mackerel" story has been told before.
VSEO - Video Search Engine Optimization - with Greg Jarboe
Still, I can't tell you how many times people ask me how to optimize video for Google Video. Ummm. How do I say this? If YouTube is accounting for more than 98% of all videos viewed at Google Sites, then Google Video accounts for less than 2%. Right?
So, video search engine optimization appears to be round-off error. What is more important is optimizing video for YouTube. That's what I plan to talk about tomorrow. It may be a little surprising. But no more surprising than the latest data from comScore.
Matt Cutts Video Interview on SESConferenceExpo’s Channel
During Search Engine Strategies San Jose back in August, I did a video interview with Matt Cutts, head of Google’s Webspam team. It will be uploaded to the SESConferenceExpo’s Channel on YouTube tomorrow.
Why the wait?
As Maury Sline explained to The Blues Brothers, “A gig like that, you gotta prepare the proper exploitation.”
So, here’s a taste of what you can look forward to seeing and hearing in tomorrow’s video interview: Matt talks about his job interview at Google before he joined the company as a software engineer in January 2000. He takes a look at trends in the industry, including mobile search. He praises an iPhone App developed by Barry Schwartz, President of RustyBrick. And he discusses the Cuttlets, the people who crowd around him at every search conference.
And what can you do today to ensure that you don’t miss the Matt Cutts video interview tomorrow? I’m glad you asked.
First, go to the SESConferenceExpo’s Channel and take a quick look around. You’ll find there are now 184 videos from SES London, SES New York, SES Toronto, and SES San Jose 2008.
According to YouTube Insight, these 184 videos currently have more than 45,000 combined views. That’s about three times more views than the number of people who attended these four conferences and expos this year.
And there will be more video interviews added during and after Search Engine Strategies Chicago, which will be held Dec. 8-12, 2008. That’s a lot of content -- and a lot of insights from top search experts and the search engines themselves.
Now, some of these video interviews are uploaded to YouTube during each SES conference. But others are uploaded in the weeks and months following a show.
So, if you want to be alerted when the Matt Cutts video interview has been posted, all you need to do is hit the orange “Subscribe” button in the upper left hand corner of the SESConferenceExpo’s Channel, which already has 142 subscribers.
To embed one of these video interviews, just copy the code from the “Embed” box -- which you can find in the “About This Video” box when you’re watching the video. Once you’ve copied the code, just paste it into your website or blog to embed it.
And if you want to embed several of these video interviews, use the Search Engine Strategies video widget. It will let you customize a SES Video Player Widget for the audience on your website or blog.
For example, in the header options, I selected the standard link and said I’m blogging at SES Chicago. For my playlist content, I selected videos of everyone, picked two thumbnails with a maximum of 25 results. And for my format option, I selected a vertical orientation. And the SES Video Player Widget generated the code for me to past into this blog post.
Now, I could have selected a customized header. And after going through an authentication process, I could have customized my playlist -- and display only videos of my company. Or I could display videos of everyone, but with videos of my company first. You can see an example of this on the SEO-PR website.
Or, you can see an example of a more bi-partisan approach on the Search Engine Strategies Chicago home page -- just below the fold. (By the way, if you register by Friday, Nov. 21, you can save up to $200 with the Early Bird rate.)
Now, I don’t need to explain the benefits of adding video to your blog. Search engine marketers and popular bloggers understand that already. But consider the benefits of adding relevant content from the latest SES conference and expo -- quality content that can be customized for your audience. And, don't take my word for it, check it out for yourself. It is useful content that your website’s visitors will find beneficial or your blog readers will find valuable.
What’s the catch?
Well, if you select videos of everyone, then you might end up with a Matt Cutts video interview on your website or blog. And if anyone watches it, that would give the SESConferenceExpo’s Channel on YouTube more views.
Or, as Elwood told Maury Sline, “I know all about that stuff. I have been exploited all my life.”
Civil Complaint Brought Against Mark Cuban for Insider Trading Regarding Mamma.com
Fox Business is reporting that a civil complaint has been brought against Mark Cuban for insider trading regarding "The Mother of All Search Engines" Mamma.com, which is owned by Copernic (CNIC).
Cuban learned that the company would be issuing a PIPE: a public investment and private equity. In other words, they were about to issue an additional stock sale. When he learned about it, he sold his stake, about 600,000 shares before the public announcement. He avoided losses of $750,000.
If the charges Cuban will have to give back the money with interest.
Related Reading:
Cuban's IceRocket Sold To Think Partnership
Yahoo Confirms Icahn Proxy Fight
Hello guys how
Hello guys how can I add my signature to this searchenginewatch forum?? please tell me.
SEO的 台中網頁設計
SEO的網頁設計 台中網頁設計SEO的網頁設計 台中網頁設計
SEW Experts: SEO Site Structure 101, Part 2
We began our discussion of site structure last week by looking at meta tags. In today's SEM 101 column, "SEO Site Structure 101, Part 2," Ron Jones continues exploring the SEO impact of site structure, including title tags, URL structure, and other on-page elements.
» Full story
moderated
Hi I have a question, Who moderated the forum? You can get it icq
SEO.List.tw 停止更新
SEO 講求的網頁設計是按步就班，事實上，只要將市面上到處可見的網頁設計技巧考慮到網頁的網頁設計設計上，加上誠心提供高品質的網頁設計內容，在台灣這個相對上小的網頁設計競爭環境，網站的網頁設計排名很自然就會上去。
所以SEO不打算繼續以 Blog 的網頁設計方式更新 SEO.List.tw 的網頁設計內容。
期待有時間更扎實的網頁設計整理 SEO 相關的網頁設計技巧跟資料，在其他的網頁設計 Channel 與大家分享。
謝謝一直以來的網頁設計支持！