Search marketing company magnify360 today announced the availability of Google Cost Optimizer. The tool syncs up in real-time with their clients' AdWords accounts and offers automatic responsees to campaign changes such as bids, Ad groups, and keywords. Eventually, other advertising networks will be added and integrated with magnify360's platform.
Here are some features of the tool:
- Individual keyword phrase return on investment (ROI) in real-time
- Cost per click in real-time
- Revenue per click in real-time
- Conversion rate in real-time
- Dollar value lead scoring in real-time
- Campaign ROI in real-time
“In order for businesses to survive this recession, marketing must be more efficient,” said Olivier Chaine, ceo and founder of magnify360. “We built Google Cost Optimizer so that our search marketing clients can quickly and easily optimize every single penny.”
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