You may have heard of Google s latest effort to provide the freshest most relevant results to searchers. It s called Google Real-Time Search. How has it changed what will turn up where on the search engine results pages And is it really an improvement ...
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Optimize This Page Title
Please optimize this page title It s so boring I m sure you wouldn t want to steal it. Seriously in this article I m going to explain what page titles are as opposed to post titles or article titles and how and why to optimize them. We might even come up with a better title for this article along the way....
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We Are What We Search
Bill Tancer, the General Manager of Research at Hitwise and one of the keynote speakers at Search Engine Strategies Chicago, will be interviewed by Matt McGowan, Global VP of Marketing at Incisive Media, during an SES Webcast on Friday, Nov. 7, 2008, at 1:00 p.m. EDT / 10:00 a.m. PDT. The title of Bill’s presentation is: “We Are What We Search.”
At a time when search engines are rapidly replacing the yellow pages (and news search engines are routinely scooping daily newspapers), Bill has access to a wealth of consumer information about Internet user behavior that was never available before. Bill is well known in the search industry for mining the latest Hitwise data, which is a sample of over 10 million Internet users U.S. and 25 million worldwide, to glean insights on the sites we collectively visit, what we search for and what that tells us about ourselves.
I spoke with Bill yesterday and he shared this news nugget with me: “I’m going to talk primarily about what search term data can tell us about the economy and consumer sentiment. I’ll also spend some time on finding insights on the effect of an economic downturn on search. You might expect that with recent contractions in online retail that search traffic to that category would be declining....Our data (while showing a recent small drop-off) indicates that search traffic to retail is up over the previous year....”
Bill’s webcast will cover other news-breaking search trends, implications for online advertisers, and he will give Webcast participants opportunities to ask him their most burning search trend questions! Oh, and Bill will give away 10 copies of his latest book, “Click: What Millions of People Are Doing Online and Why It Matters,” to the best questions fielded during the SES Webcast.
Collecta: Real Time Search
Spend at least ten minutes on the Internet and you re bound to become familiar with the concept of search engines. In fact the entire World Wide Web probably wouldn t work unless users had some comprehensive way to find information on pages and that s what search engines are all about. But aren t all those engines essentially the same Collecta is different keep reading to find out how and how it might affect your site....
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How are my competitors ranked above me?
I just dont get how my competitors rank above me on Google.co.uk when they have: 1) Less link popularity than me 2) No use of H1 tags 3) Very little
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SEW Experts: Common Problems with 404 Error Pages
Misconfigured 404 error pages can affect your search engine rankings. The last thing you need in the Google index is an error page, but even worse are multiple URLs that were mistyped being returned as "OK." In today's Search Marketing Crossfire column, "Common Problems with 404 Error Pages," Chris Boggs and Frank Watson outline some best practices for creating custom 404 pages.
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