Today's search engine marketing news and opinion: Canaries in the SEM Coal Mine; Regulators to Prevent Google from Bailing Out Yahoo?; We Are What We Search; and more.
xRank and the Yahoo Buzz Index
Recently, SEW Expert Erik Qualman examined Google Insights for search trends related to newly announced Republican Vice Presidential nominee Sarah Palin. Like Barack Obama, being unknown sends people a-searching on the internet.
Google Trends and Insights gets a lot of attention when it comes to measuring searches, and so does measurement firm comScore.
But the number 2 and 3 search engines also provide insight into hot searches. So, let's take a look at Microsoft's xRank and Yahoo's Buzz Index to see what's hot in their user searches this week too.
Microsoft's xRank sorts hot searches by categories. The current categories are Celebrities, Musicians, Politicians, Blogger and Olympics.
Here's a screenshot of the Politicians page for this week:
The Yahoo Buzz Index has categories, but not one for politics. Here's a general look at the top searches:
What do you think of xRank and Buzz Index? Let us know in the comments.
SearchDay | Google's New Tools for Site Link Strengthening
Today's search engine marketing news and opinion: Google's New Tools for Site Link Strengthening; Making the Most of Your Local Search Marketing Dollars; Is Yahoo Being Undervalued by Wall Street?; and more.
Google`s Quality Rater Guidelines Leaked
Someone at Google has leaked quality rater guidelines. The document is full of information that is highly desirable to anyone trying to rank a site high in Google s results pages. This article will take a close look at the guidelines and cull the most important points for your use....
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