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Gas Shortages Lead to Increased Web and Audio Conferencing
Since Hurricanes Gustav and especially Ike, a slowdown in Gulf Coast refineries have created gas shortages in the southeast. The gas station near my house runs out every other day, it seems.
But in tough times come rare opportunities. Web and audio conferencing companies are being looked to for increased communications when travel by car has literally been brought to a halt.
Copper Conferencing is one such company.
"Our phones are busier than ever as current and new customers ask for help in setting up telecommuting practices and expanding their use of conferencing as a best practice for smart business, but in particular among workers who are in the affected areas," said Kathleen Thompson, Manager of Customer Care for Copper Conferencing.
Search engine marketers should watch out for these unique opportunities, especially during these volatile economic times. Do you have a client that can extend services such as these in the wake of natural disaster and in the midst of an economic crisis?
In an expert column today, Kevin Ryan encouraged search marketers to not spend less but to spend smart. I couldn't agree more. Search remains quite affordable compared to traditional marketing efforts and takes the cake in ROI compared to some methods, especially branding ones.
So, while the water in the glass may have dropped with the stock market on Monday, it's not completely dry. What can you do with what remains? Share your inspiration in the comments.
Google AdWords Launches Search-Based Keyword Tool
Google AdWords has released a new keyword tool. This one lets users plug in their website and a few keywords. The tool, dubbed Search-based keyword tool, takes a look at the site and makes suggestions for keywords that may be relevant to your paid search campaign.
The idea is that you might be missing out on terms that are being searched for. I have to admit, when I've used keyword tools, I've often been wishing I knew what people were searching for instead of guessing.
But the SEO copywriter in me also knows that so many sites are already optimized for keyword terms based on traditional keyword research, which often starts with a guess.
Plus, the existing keyword tool takes keywords and phrases plugged in by the user already returns a bunch of suggestions.
The tool's strength lies in avoiding human error. In other words, the existing AdWords keyword tool relies on human entry. This tool looks at the site and can help marketers avoid overlooking terms they may have missed.
Still, remember the tool is in beta. And Google makes it clear that it's not responsible if you use their suggested keywords in a way that violates the law. Say, by creating an ad that includes a trademarked term.
Related Reading:
AdWords Keyword Tool Now Shows Numerical Data
SEW Experts: Trick or Tweet for CNN
Social media is revolutionary. It allows CNN anchor Rick Sanchez to have a relationship with 30,000 people, and make a connection with them that can translate to other media. In today's building brand equity column, "Trick or Tweet for CNN," Erik Qualman explains that companies need to relinquish the total control they've had and allow users, consumers, viewers, etc. to take their rightful ownership.
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