The Internet has come into its own as a visual medium with entire sites devoted to still images and video. When searchers look for information or entertainment they ve come to want a little eye candy along with all those lines of text. What are some of the best ways to give them what they want ...
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submit_url = '網站架設 www.mr-seo.com/components/com_mojo/blog/2008/08/30/article/the-best-laid-plans';After many months of effort by some great people, our new site is up. Fully functional? Well that’s another story. And telling that story won’t change things. So it’s better to just come clean with you all, and say we are working hard to get the bugs squashed. There is a lot more coming, but [...]
MIVA Unveils Plans for New Online Advertising Platform
MIVA has announced plans to launch a new online advertising platform. The new platform will incorporate MIVA's existing Pay-Per-Click solution and add online advertising formats for a more comprehensive offering.
The platform will be launched through a phased roll-out. The first phase will be a beta release, expected in the fourth quarter of 2008.
“As the online advertising market continues to mature, the needs of advertisers and publishers are also evolving. MIVA’s new platform is intended to address these needs through completely updated technology that we believe will provide a significantly enhanced set of features and online marketing options for advertisers and publishers,” commented S. Brian Mukherjee, SVP and Group Managing Director, MIVA Media.
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SEW Experts: Use Humor for Link Marketing
Humor is a great form of content that will give people a reason to link to your content, and help it spread virally. The challenge for most sites is coming up with something funny. In today's linkbuilding column, "Use Humor for Link Marketing," Justilien Gaspard offers some ideas that can be used by everyone, regardless of the size of your marketing budget.
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Concerns Over Google's Monopolistic Actions Make Their Way to DOJ
Sourcetools.com, a former business directory, was making $115,000 a month in profit until the summer of 2006, when Google changed its algorithm and spiked some AdWords bid prices for sites with "poor landing pages." The business model was one employed by many an internet entrepreneur - bid on AdWords and slap some AdSense on the site.
Of course, Google calls this ad arbitrage if all you have is a made-for-adsense site. But Sourcetools provided a service - a business directory not unlike many other directories out there.
Sourcetools spent a ton of money revamping their site to make it to Google's liking, not that Google was being terribly specific about what that liking is. But they could never get back into Google's good graces, and now the domain sits service-less, and up for sale.
This is just one of the many complaints being sent to the Department of Justice as they conduct an investigation into Google's ad deal with Yahoo.
Last week, the Association of National Advertisers sent a letter to the DOJ expressing their opposition to the deal. And the DOJ is taking the concerns seriously. They hired antitrust lawyer Sandy Litvack to consult on the deal.
Whether Google's actions are an inadvertent breakdown in internal communications or intentional pursuit of power, they do appear to be monopolistic. That along with today's financial news is a good reminder that to be wary of fast money and to diversify your site's income!
via NYT