SEW Experts: Social Media Link Building: From Fantasy to Reality
Sometimes, a company's marketing efforts can have an unintentional impact from a link building perspective. Such is the case with this fantasy sports community site focused on building communities in Facebook and other social media environments. In today's Web analytics and ROI column, "Social Media Link Building: From Fantasy to Reality," Eric Enge shares the successful strategy of Citizen Sports Network.
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Hi Guys! Just
Hi Guys! Just joined up - seems like a cool forum you guys have here(url=buytalented.free-bsd.org ):)(/url) My name is alan (url=buysimple.free-bsd.o
I'm Google, And I've Just Found...The Internet
A new patent filing by Google evokes images of a new advertising campaign by AT&T featuring tv anchor Bill Kurtis traveling to the furthest regions of the earth and using a mobile broadband card to "find the internet."
Google seeks to take the internet to the seas by placing shipping containers filled with data centers on barges or other platforms.
And the energy source is quite efficient. Google wants to use the splashing of waves up against the barge to create energy to power the data centers.
Google wouldn't be the first to use shipping containers for servers. Hewlett-Packard, I.B.M., Dell and Sun Microsystems have all used the method, and Microsoft is building one of the world's largest data centers using shipping containers.
Google hopes that their data containers could be used at large events to ease the burden on the local infrastructure. They also seek to aid the military with their data containers.
What do you think of the patent? Share your impressions in the comments.
via NYT
Related Reading:
Google To Build Data Center In India
Google's Costs To Increase With Data Center Needs & Increased Employee Compensation
Google Rankings Depend On Data Center, Geographic Location & Personalization
T-Mobile Officially Unveils First Google Android Phone
After months of speculation, the long-awaited announcement of the first Google Android-powered mobile device has officially been announced. Today, in New York City, T-mobile unveiled the G1, an HTC device with a touch screen and a slide-out QWERTY keypad.
This definitely has the potential to be an Apple iPhone competitor. There have been previous attempts at competing with the iPhone, but that was primarily by going after the touch screen technology only. But the real competition with the iPhone lies in the user interface and applications. Only the geekiest of geeks are likely to notice the advantages that the cult of Mac are going to tout in claiming the iPhone as superior.
But that might not last long. The word of the day at the G1 launch is OPEN. While Apple allows third parties to develop for the iPhone, there's a relatively strict application and approval process. Not so with the Android.
Additionally, the music player on the G1 plays mp3s that can be purchased from Amazon. If done right (and if opened up to other vendors such as Napster and eMusic), this could seriously take a chunk out of Apple's iTunes and iPod/iPhone profits.
Android will also be available on additional advices in the future. And did I mention that T-mobile/Google/HTC is smart to add a QWERTY keypad in addition to the touch-screen technology?
What does this mean to you, dear Search Engine Marketers and Website Owners? It means that you have to start paying attention to the mobile internet.
You'll need mobile versions of your websites. And I don't mean with .mobi extensions (sorry, .mobi domain owners!). No, you'll need the ability to know what device your visitors are browsing from - whether it's an iPhone, G1 or other device - and be able to send them to a mobile-friendly site accordingly.
The mobile site will need also to compatible with the mobile browsers. G1 will be using a browser built on Webkit, something Chrome uses too. Developing mobile applications that reside on the phone itself will become a marketing tool all on its own.
Of course, search is also a highly important factor. Mobile advertising is largely in its infancy. Until mobile search ads are widely implemented, organic results reign supreme.
GPS and cellular triangulation make local search all that more important. As an iPhone owner, I have access to several apps that are solely based on finding what I need locally. There are also user reviews and ratings.
Which leads us to social networking, which in turn reminds us that the internet has made life global as well.
Mobile will advance all of these initiatives. iPhone got the ball rolling. But G1 may just take it to the next level, if for no other reason but reaching those, who, for whatever reason (phone contract, pricing, touch-screen only, etc) are not on board with the iPhone.
Are you ready?
Related Reading:
AOL's Platform-A Launches iPhone Advertising Solution
AdMob Launches New iPhone Ad Solutions, Offers Free Advertising to iPhone Developers
Has Mobile Local Search Finally Arrived?
AT&T iPhone Google Deal Pits Apple Against Blackberry
It's a whole
It's a whole lot easier to lose a reputation than it is to gain it back. Reputation is an investment in your future. It's an investment that can go aw
AdWords Quality Score - What's in a Name?
A lot! I've always felt a bit uneasy about the word "quality" in AdWords Quality Score, because the main component of QS is (Bid*CTR), and this is